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Disney Consumer Products

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Sometimes, our clients come to us for coaching. They're blazing new trails with a pie-in-the-sky idea and need help making it fly. Such was the story with Disney Consumer Products. That's the merchandising division of the world’s biggest dream maker. Their team of "imagineers" had developed a new technology for the beverage industry. They needed to know if it was feasible to execute and wouldn’t break the bank over the long-term. They also needed to bone up on the beverage industry. We coached them on the best approach, educated them on the market, prepped them for pitching to potential licensees and even helped them present. We polished everything but their shoes. The result: That's a trade secret we can't quite reveal. Let's just say it'll be worth drinking to.